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Scandinavian Care


The Scandinavian hospitality and culinary traditions have a unique ability to inspire and nurture people’s hearts. We truly believe that bringing such inspiration to our customers’s lives is key to developing a society with a greater sense of self and collective care.

Our brand’s purpose is reflected in our logo as much as in our product quality, store atmosphere, work and customer relations.


The heart is a symbol that holds a special meaning in Scandinavia. Historically, Norwegians offered heart-shaped waffles to guests in family gatherings or social events. The reason for this is twofold. First, all of the ingredients required to produce waffles were conveniently available in lands near people’s homes; proximity, as you can imagine, was a valuable asset in areas characterized by hostile temperatures. Second, waffles with a heart shape symbolized offering the very best you had to your guests. Today, you will find waffles in cafes that offer traditional Scandinavian food.

Aware of its unique meaning, in 2004, Runar Einarsrud decided to adopt the heart as a brand logo for his hotel and hospitality company in Norway.

Years later, when Runar founded The Scandinavian Co and The Scandinavian Bakery and Coffee House in the United States, he readapted this treasured heart to the new enterprise hoping to bring the same passion, care, and love that defined his former businesses into this new adventure.

Today The Scandinavian Bakery and Coffee House pours its heart into every single recipe it creates, each ingredient it selects, every product it crafts, and each customer it welcomes.


Our products are made with original recipes and traditional Scandinavian baking techniques and our stores recreate the relaxing atmosphere that characterizes Scandinavian design, internationally praised for being simple, clean, bright, and lively.


The Scandinavian Bakery and Coffee House is a brand that cares. We care deeply about the quality of the products we produce. We care profoundly about our customers well-being. We care sincerely for the environment and the impact our actions have upon others. It is thus only natural for us to start caring at home, by looking after our staff members and sharing the passion and inspiration that drives our business with them everyday.


We care for our customers personal well-being and are well aware of how difficult it can be in today’s busy world to find the time and space to sit back, relax, and find inspiration. For this very reason, we always welcome our customers with a big smile, excellent customer service, high quality products that delight the senses, and relaxing atmospheres.