Though the Scandinavian Bakery and Coffee House was founded in 2014, the brand’s concept seeded decades ago in a small town in Norway where our brand’s founding father, Runar Einarsrud, was born.
As a child, Runar cultivated a passion for the food and hospitality industries while growing up with a mother as a hotel operator and a father as a baker. He also learned about the importance of pouring one’s heart into one’s work in order to nurture others, and adopted his parents core work values: love, care, and passion.
Driven by his childhood teachings, in 2004 Runar founded related companies of his own in the hospitality and food industries in Norway. He soon came to realize the Scandinavian customer care and tasting experience, two long-standing traditions in his own family, were a veritable rarity on the global scene. Customers often revealed genuine care for their personal well-being was absent from almost every product or service they used.
For this very reason, in 2013 Runar decided to export the essence of his business to the rest of the world by starting a new company: the Scandinavian Co. The United States was the holding’s first destination. It was here the company opened its first store in South Florida on the picturesque corner of Tyler Street and Dixie Highway (45 min away f rom Miami) under the name of: The Scandinavian Bakery and Coffee House.
In 2017, the opportunity to expand and be closer to our customers knocked on our door. The Scandinavian Bakery and Coffee House combined the beauty, aroma, texture, and quality of traditional Scandinavian pastry and bakery, great coffee in a relaxing atmosphere, all served alongside exceptional customer service. It was not long before first time customers became regular customers, and later those regular customers brought their family, friends, and co-workers along creating new customers. In fact, word of the Scandinavian tasting experience spread to different areas both in and out of the state of Florida. Even today, several of our customers plead guilty for driving tons of miles just to visit our store and purchase our products.
The Cannaregio Group and Virtuos Capital, two American investment firms, offered to join The Scandinavian Co’s journey towards expansion through franchising in both Northern and Southern America. Trisha Carter of Virtuos Capital, was the person responsible for introducing us to Anthony Jarrin of The Cannaregio Group after visiting our store and falling in love with our brand.
A few years later, Beatríz Pérez, one of Anthony’s associates, also became familiarized with the project and offered to bring the Scandinavian tasting experience to the country with the largest European population in Latin-America: Argentina.
Today, the Scandinavian Bakery and Coffee House is on its way to opening its doors in additional locations throughout the United States, Argentina, and other Latin-American countries.